Dropshipping is a retail fulfillment method where the store doesn't keep the products it sells in stock. Instead, when a customer places an order, the retailer purchases the product from a third-party supplier who then ships it directly to the customer. This means you, as the retailer, never handle the product directly—your role is primarily focused on marketing, sales, and customer service. It allows entrepreneurs to launch an online store without investing heavily in inventory, reducing risk and overhead costs.